The Bulgari in Dubai – the future of post-pandemic luxury? Photo: Bulgari
Is Kim Kardashian’s private island birthday the new normal of luxury travel? Covid-19 means the super-rich are turning to private jets and experiences for safety
As the coronavirus prompts us to increasingly consider wellness and quality of life, consumer demands have shifted towards private jets and travel experiences, touchless technology, and ‘workcations’ – but can luxury travel brands keep up?
Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter