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Luxury

STYLE Edit: Why historic jeweller Graff’s diamond wedding rings, classic Signature collection and versatile Spiral range still endure today

STORYSCMP Style Reporter
The Spiral collection from Graff offers pendants, rings and earrings that go with everyday wear as well as they do with formal attire. Photo: Graff
The Spiral collection from Graff offers pendants, rings and earrings that go with everyday wear as well as they do with formal attire. Photo: Graff
Style Edit

Design director Anne-Eva Geffroy blends the classic with the contemporary in a high jewellery tradition that has dazzled jewellery lovers over the years

The undisputed king of diamonds, self-taught gemologist Laurence Graff discovered his passion for precious stones as a young apprentice at Schindler’s jewellery workshop in London in the 1950s, before setting up his own business in 1960.

Over the last five decades, the house of Graff has established itself as the world’s leading diamond brand, with an exceptional network of suppliers, in-house designers and craftsmen. Renowned for its unique stone settings, the maison offers the perfect blend of contemporary designs and exquisite craftsmanship.

The Laurence Graff Signature collection can be matched with every outfit, day or night, work or leisure. Photo: Graff
The Laurence Graff Signature collection can be matched with every outfit, day or night, work or leisure. Photo: Graff
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One of the most sought-after collections from the maison, the Laurence Graff Signature collection exemplifies the brand’s expertise in bringing out the innate beauty of gemstones through meticulous cutting and polishing. Featuring a wide variety of rings, pendants, bangles and earrings, the Signature collection is hugely popular for its wedding bands offered in white, yellow or rose gold.

Each band can be paired with pink or yellow pavé diamonds, and if you are looking to jazz up, you can even stack a couple in combination. “The sculptural contours of our Laurence Graff Signature bands are handcrafted to bear facets evoking those of a diamond itself, emulating its architectural beauty,” says Anne-Eva Geffroy, design director. “We wanted to create a jewel with complementary designs for both men and women that celebrates Mr Graff’s dedication to diamonds, by showcasing the diamond’s silhouette,” she says.

The Laurence Graff Signature collection exemplifies the brand’s expertise in bringing out the innate beauty of gemstones through meticulous cutting and polishing. Photo: Graff
The Laurence Graff Signature collection exemplifies the brand’s expertise in bringing out the innate beauty of gemstones through meticulous cutting and polishing. Photo: Graff

It’s not just the world’s most prized stones found at Graff’s atelier that make the brand special but also its distinct design language. From making the most exquisite pieces for the rich and the famous to offering statement designer jewellery for the woman of today, Graff is the go-to brand for diamond lovers. Its effortlessly classic jewellery is the preferred choice for people looking to celebrate special milestones.

The Spiral collection from Graff offers pendants, rings and earrings that go with everyday wear as well as they do with formal attire. Photo: Graff
The Spiral collection from Graff offers pendants, rings and earrings that go with everyday wear as well as they do with formal attire. Photo: Graff
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