STYLE Edit: Gucci’s Gift Giving festive campaign playfully channels 90s kitsch and fun office Christmas parties
Creative director Alessandro Michele’s familiar obsession with retro computers and 1990s kitsch receives its latest update in the Gucci Holiday Office Party – think humdrum carpets, grey metal filing cabinets, clunky desktop PCs and Xerox photocopiers, but stylish
If you were privy to creative director Alessandro Michele’s Epilogue show in July, you might already be familiar with his obsession with retro computer aesthetics and 1990s kitsch. With the help of director Akinola Davies Jr and photographer Mark Peckmezian, Michele returns to the throwback theme once again in this season’s Gift Giving campaign.
The Gucci Holiday Office Party is set in a dated office with its humdrum carpeted floor, grey metal filing cabinets, chunky-clunky desktop PCs and Xerox photocopier. The employees are dressed in the house’s signature pieces, and counting down the hours until they can start a Christmas conga line.
The Gucci Gift line appears to be marked by a lot of red and green, and a lot of sequins. Inspired by the idea of being wrapped up on a wintry day in a cosy blanket, a woolly red and green houndstooth pattern appears across the collection, in small leather accessories, handbags, totes, shoes and more.
The men’s Gucci Tennis 1977 sneaker gets the seasonal green and red woolly jacquard refresh, with even more house red and green piled on with the signature Web stripe.
As for the sequins, a similar all-or-nothing approach occurs. The GG Marmont line dazzles in 3mm micro sequins in multiple colourways, including pastel satin pink, pastel satin green, a vintage gold, silver and black. There’s even a striped multicolour version in case one shade of sequins just isn’t enough.
The dazzle is also deployed on women’s slides, mid-heels, the women’s Gucci Tennis 1977 trainers, gloves, hairbands and a beret. It’s celebratory, it’s bold maximalism, it’s Gucci ready for the new year.