How did Blackpink’s Rosé make her fortune, and how does she spend it? Earning around US$9 million from her K-pop career alone, she’s also the face of YSL and other brands

Nov 24 , 2020

Rosé from Blackpink. Photo: @roses_are_rosie/Instagram

Blackpink’s Lisa might be the richest member, but Rosé isn’t far behind, boasting a US$65,000 handbag collection featuring pieces by Chanel and Louis Vuitton, and a guitar collection including a US$10,000 limited-edition Supreme Fender Stratocaster

Blackpink’s Rosé, née Park Chae-young, has been singing and playing music ever since she was young. Born in New Zealand and raised in Australia, she initially pursued her passion for music by learning how to play the piano and guitar, and performing at her local church choir.

It was in 2012 when her father encouraged her to join YG Entertainment’s Australian auditions, where she ranked first out of 700 participants. She soon moved to South Korea to kick off her K-pop career, eventually becoming one-fourth of girl group Blackpink.

Her bandmate Lisa might be the richest member of the group, but Rosé hasn’t done too shabbily for herself, either, and is now believed to be worth around US$8-9 million. So how exactly did Rosé make her fortune, and what does she like to spend it on?

Her career with Blackpink

As lead vocalist with the world’s most-famous girl group, after performing at sold-out arena shows around the world, Rosé has made the bulk of her earnings from live performances.

But it doesn’t stop here – the 23-year-old is reportedly working on her own solo track set for release later this year, which will undoubtedly lead to even more income.

Her brand endorsements

Beyond her singing career Rosé also makes bank through her many brand endorsements. Her biggest is her partnership with Yves Saint Laurent; the brand and its creative director Anthony Vaccarello reportedly took an interest in the star because of her front-row appearances at their fashion shows.

Apart from this, she is also the face of Japanese cosmetics brand Kiss Me and even online video game Perfect World Mobile.

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