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STYLE Edit: Van Cleef & Arpels’ newly refurbished Hong Kong flagship store combines its iconic former features with the city’s quintessential nature and architecture to dazzling effect

Van Cleef & Arpels’ recently refurbished Hong Kong boutique is inspired by nature and contemporary architecture. Photo: VCA
Van Cleef & Arpels has recently reopened its Hong Kong boutique following a renovation of the 2,350-sq-ft maison in Landmark Prince’s building at 10 Chater Road. Designed by Parisian architects Patrick Jouin and Sanjit Manku, the refurbished store reflects the city’s key characteristics in its interior with a blend of nature and contemporary architecture.
Van Cleef & Arpels’ Landmark flagship store in Hong Kong reopens after renovation. Photo: VCA

While Van Cleef & Arpels’ history in Hong Kong dates back to the 1980s when Jacques Arpels opened the brand’s first point of sale in the Landmark, the current store was fitted out in 2011. A long-standing partner of the house, the Jouin Manku agency conceptualised the boutique as a shimmering bamboo forest with an exterior of glass tubes and a brightly lit interior complementing the shiny cityscape in the backdrop.

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“Each maison at Van Cleef & Arpels calls for close attention and specific research to fully express the identity of Van Cleef & Arpels while laying down roots in the culture of the country or region,” says Nicolas Bos, president of Van Cleef & Arpels. “The Jouin Manku agency designed the original boutique nearly a decade ago. Now the same agency has carried out this renovation project with a view to presenting all of the maison’s collections in a modern, welcoming environment.”

The exterior of Van Cleef & Arpels’ flagship boutique in Hong Kong. Photo: VCA

Spread over two floors, the boutique’s three galleries display high jewellery, watches and fine jewellery in an elegant setting. Inspired by Hong Kong’s modern architecture and lush green hills, the renovated interiors are a combination of contrasting spaces.

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While the central rooms exude an old-world charm with their smoked oak panelling and delicate floral motifs on the walls, the large vertical display cases inject a sense of loftiness inspired by the skyscrapers of Hong Kong.

Van Cleef & Arpels’ refurbished flagship store evokes the modern architecture of Hong Kong. Photo: VCA

Jouin Manku created an exclusive geometric motif with the maison’s hallmark to adorn the white paper panels to set off the chic floral decor. The transparent multi-tiered panels give a beautiful and serene impression to the entire space. The first floor of the boutique has an exclusive salon for private viewings for an intimate brand experience. Behind a smoked oak alcove, there is a cleverly concealed showcase dedicated to revealing unique pieces on demand.

High jewellery, watches and fine jewellery are displayed at Van Cleef & Arpels’ Hong Kong flagship store. Photo: VCA

Finished in off-white, beige and laurel green, the other spaces in the showroom are beautifully linked together by an iconic staircase, a centrepiece of the boutique preserved during the renovation, made of oak steps that were specially smoked to blend harmoniously into the surrounding environment.

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“For the maison in Landmark Prince’s, we wanted to retain the boutique’s iconic features while creating a multidimensional space that would reflect Hong Kong’s contrasting landscape. The result is decor inspired by both the lush natural environment surrounding the city and the cutting-edge architecture for which Hong Kong is famous,” say Patrick Jouin and Sanjit Manku.

With its huge round chandelier on the second floor illuminating the entire glass facade, the boutique looks its best at night with passers-by on both sides of the road able to get a glimpse of the glittering interior.

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Style Edit

Patrick Jouin and Sanjit Manku designed the original store at Landmark Prince’s building nearly a decade ago, and they recently returned to present a new retail experience for luxury jewellery and watch connoisseurs