When your name becomes the ultimate luxury: the logo of a Christian Dior store in Paris. Photo: Bloomberg
When your name becomes the ultimate luxury: the logo of a Christian Dior store in Paris. Photo: Bloomberg
Daniel Langer
Opinion

Opinion

Daniel Langer

When your name becomes the ultimate luxury – why brands should learn to be less transactional and make a more personal connection with customers

Warm personal interactions with staff at Ermenegildo Zegna in New York, Mexico’s Viceroy Los Cabos and Geneva’s Hotel President Wilson reminded me of a simple truth – being recognised and remembered makes customers feel special

When your name becomes the ultimate luxury: the logo of a Christian Dior store in Paris. Photo: Bloomberg
When your name becomes the ultimate luxury: the logo of a Christian Dior store in Paris. Photo: Bloomberg
READ FULL ARTICLE