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Luxury

Air Jordan or Yeezy, what are 2020’s bestselling sneakers? StockX CEO Scott Cutler on how Covid-19 and Netflix’s Michael Jordan documentary The Last Dance impacted sales

STORYLeona Liu
A guest wears Off-White for Nike Air Jordan 1 trainers during Paris Fashion Week in March 2020. Photo: Getty Images
A guest wears Off-White for Nike Air Jordan 1 trainers during Paris Fashion Week in March 2020. Photo: Getty Images
Celebrity style

Air Jordan 13 Retro Flint 2020 and Kanye West’s Yeezy follow earlier star tie-ups from Justin Bieber and Travis Scott by exploding on the resale market, as online platform StockX opens its first APAC base in Hong Kong

In the latest instalment in our series with luxury CEOs, we sat down with Scott Cutler, CEO of StockX, an online trainer resale marketplace that tracks the value of fashion by pricing products based entirely on supply and demand. Cutler discusses the market’s fluctuations and Asia’s footprint on the exchange.

StockX CEO Scott Cutler. Photo: Meghan MacAskill
StockX CEO Scott Cutler. Photo: Meghan MacAskill
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Has the coronavirus outbreak had an impact on StockX’s business?

StockX has seen staggering growth during the pandemic, with bricks-and-mortar shopping becoming unviable and an increasing number of people shopping online as a result. Even with lockdowns happening around the world, our platform has remained open, stable and strong thanks to the diversity and liquidity of our global marketplace and the incredible work of our frontline team members.

We’ve actually seen record-breaking growth in 2020, surpassing US$2.5 billion in lifetime gross merchandise value (GMV) in June and seeing a record 25 million monthly global visitors in Q3 2020. We’re fortunate that our product supply isn’t dependent on a single country, or even a single continent. I’m confident our international presence, with buyers and sellers in over 200 countries and territories, will continue to keep us strong in the face of Covid-19 disruptions.

What are the most popular trainers traded on StockX?

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