The Bentley Flying Spur in the streets of Monte Carlo. Source: Bentley
The Bentley Flying Spur in the streets of Monte Carlo. Source: Bentley
Daniel Langer
Opinion

Opinion

Daniel Langer

Luxury vs electric cars: BMW, Mercedes and Audi can’t keep up with Tesla or Nio – so how can they reinvent their brands for millennial drivers?

Luxury car brands define themselves with high-performance offerings like the BMW M, Mercedes AMG, Porsche S and Audi S – but that isn’t enough when the days of burning gas are numbered