From Bangkok’s Aman to Anantara in Phuket and Malaysia: why hotel branded residences are 2021’s luxury real estate trend to watch
Ritz-Carlton, Trump, Four Seasons and Kempinski are among the luxury hotel chains bringing five-star living to homebuyers 365 days a year in the booming branded residence sector
The branded residence juggernaut continues unabated, bringing more privileges to the well-heeled in ever more diverse locations around the world.
A new report from Savills shows that the branded residence sector has grown by 170 per cent over the past 10 years, and that in spite of the wider economic turmoil, 2021 is poised to be another record year with more than 100 new schemes opening.
“As the sector continues to diversify globally a number of new growth hotspots are emerging,” he said. “Fast-growing countries for the sector include Egypt, Vietnam, the United Kingdom, Morocco, Malaysia, Australia and Saudi Arabia, among others.
“In the next four years, 12 countries will receive their first branded residential project, and the locations are as diverse as Iceland, Paraguay and Nigeria,” Itani continued. “There is significant opportunity in the upper-upscale, upscale and midscale segments. The pipeline of these types of brands is expanding fast.”
Savills research shows that there are currently more than 500 branded residential schemes globally, with 76,000 units combined. A further 400 schemes are in the pipeline.
The top brands, by completed scheme, in North America are The Ritz-Carlton (Marriott), Trump and Four Seasons; while in Europe, the leaders are YOO Inspired by Starck, Kempinski, YOO Studio and Martinhal. In Asia-Pacific, where Thailand, Vietnam and the Philippines account for the lion’s share, the leading brands are Four Seasons, YOO Inspired by Starck and Banyan Tree.