Advertisement
Advertisement
Advertisement
Luxury

4 Lunar New Year capsule collections celebrating the Year of the Ox: Gucci partnered with Japanese anime character Doraemon while Burberry drew inspiration from its own classic looks

STORYSCMP Style Reporter
Gucci’s campaign for Lunar New Year features iconic Japanese anime character Doraemon. Photo: Gucci
Gucci’s campaign for Lunar New Year features iconic Japanese anime character Doraemon. Photo: Gucci
Lunar New Year

  • Luxury fashion brands are interpreting Lunar New Year according to their signature styles – often looking beyond red and gold clichés
  • Dolce & Gabbana launched a new China-focused collection, while Hermès’ new clog could be the next big footwear trend as we continue to work from home

It’s that time of year where luxury brands bring out their Lunar New Year cheer, and we’re looking forward to checking out how different fashion houses interpret traditional colours and symbols – red and gold, and the Year of the Ox – according to their own styles. 

Gucci, for instance, collaborated with a very recognisable icon: Doraemon, adding the character’s friendly face to its GG motif. Dolce & Gabbana, meanwhile, went for a sporty and flashy approach with graphic prints alongside its Sicilian cart motif. 

We also have luxury brands setting new trends following their years of history in the fashion scene. Burberry presented the Future Archive capsule collection, introducing new pieces inspired by the brand’s own classic looks, while Hermès trotted out a new line of vibrant clogs and a statement jewellery.

Advertisement

Gucci: Doraemon goes designer

A campaign shot for Gucci’s Lunar New Year capsule collection. Photo: Gucci
A campaign shot for Gucci’s Lunar New Year capsule collection. Photo: Gucci
For his next trick, Gucci’s creative director Alessandro Michele is giving us a dedicated collaboration featuring none other than beloved Japanese manga and anime icon, Doraemon.

There has been a lot of love for Japanese anime characters in high fashion recently (Balenciaga and Hello Kitty, Loewe and My Neighbour Totoro), but Michele’s past experience bringing Japanese manga and its lovable cartoon characters into his collections has made him a bit of a pro.

Gucci’s campaign for Lunar New Year featuring Doraemon. Photo: Gucci
Gucci’s campaign for Lunar New Year featuring Doraemon. Photo: Gucci

The Gucci x Doraemon capsule collection launched on January 12, coinciding with the character’s 50th anniversary, and in early celebration of the Year of the Ox. The playful collection includes products for both men and women, with all items featuring the instantly recognisable catlike robot. Stylistically, the bright blue icon is overlaid on the GG motif across bags, backpacks, trainers, slides and small leather accessories, as well as clothing.

Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x