Yao Chen, Shini Park and Daniel Wu wearing Breitling. Photos: @yaochenofficial; @breitling/Instagram Yao Chen, Shini Park and Daniel Wu wearing Breitling. Photos: @yaochenofficial; @breitling/Instagram
Yao Chen, Shini Park and Daniel Wu wearing Breitling. Photos: @yaochenofficial; @breitling/Instagram
Timepieces

Breitling targets female, Asian and millennial consumers – and instead of ambassadors, the luxury watch brand has celebrity ‘squads’ with members like Brad Pitt, Charlize Theron and Adam Driver

  • CEO Georges Kern discusses the importance of China, sustainability, the casualisation of luxury and the need for storytelling to attract younger audience
  • The watch brand also launched new models of the classic Chronomat range

Topic |   Timepieces
Yao Chen, Shini Park and Daniel Wu wearing Breitling. Photos: @yaochenofficial; @breitling/Instagram Yao Chen, Shini Park and Daniel Wu wearing Breitling. Photos: @yaochenofficial; @breitling/Instagram
Yao Chen, Shini Park and Daniel Wu wearing Breitling. Photos: @yaochenofficial; @breitling/Instagram
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