With events like Paris Fashion Week moved online and consumers more digitally savvy, the fashion industry’s seasonal hype machine appears a thing of the past. Photo: Olivier Saillant
With events like Paris Fashion Week moved online and consumers more digitally savvy, the fashion industry’s seasonal hype machine appears a thing of the past. Photo: Olivier Saillant
Fashion

Covid-19 tore up the global fashion calendar forever: seasonal collections and glitzy couture weeks are a thing of the past for brands like Gucci and Saint Laurent

  • With events like Paris Fashion Week moved online and consumers more digitally savvy, the fashion industry’s seasonal hype machine appears a thing of the past
  • Gucci’s Alessandro Michele will create ‘season-less’ biannual collections, while Balenciaga and Virgil Abloh’s Off-White opted out of the calendar in 2021

With events like Paris Fashion Week moved online and consumers more digitally savvy, the fashion industry’s seasonal hype machine appears a thing of the past. Photo: Olivier Saillant
With events like Paris Fashion Week moved online and consumers more digitally savvy, the fashion industry’s seasonal hype machine appears a thing of the past. Photo: Olivier Saillant
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