Advertisement
Advertisement
Advertisement
Luxury

With Meghan Markle, Bella Hadid, Cate Blanchett and Amal Clooney as fans, millennial designer Misha Nonoo must be doing plenty right

STORYBusiness Insider
NEW YORK, NY - FEBRUARY 18: Fashion designer Misha Nonoo attends CFDA {Fashion Incubator} Market Day during Fall 2016 New York Fashion Week on February 18, 2016 in New York City.   Mireya Acierto/Getty Images/AFP
NEW YORK, NY - FEBRUARY 18: Fashion designer Misha Nonoo attends CFDA {Fashion Incubator} Market Day during Fall 2016 New York Fashion Week on February 18, 2016 in New York City. Mireya Acierto/Getty Images/AFP
Fashion

  • She was a finalist for the prestigious CFDA/Vogue Fashion Fund and in 2015 was named one of Forbes’ ‘30 Under 30’
  • Facebook COO Sheryl Sandberg helped her become the first designer to do an Instagram runway

Way back in 2011, Misha Nonoo was having brunch with some friends in Manhattan. She was around 25 at the time, sporting a jacket that she herself had designed.

By chance, a buyer for the brand Intermix was sitting one table over. “She said, ‘I love the jacket you’re wearing, where is it from?’ And I said, ‘Oh, I made it’,” Nonoo recalled.

Advertisement

The next thing she knew, Nonoo found herself in the buyer’s office, showing off eight original designs. “I walked out with a purchase order for six of the eight pieces,” Nonoo said. It was worth $150,000. 

Misha Nonoo. Photo: Misha Nonoo
Misha Nonoo. Photo: Misha Nonoo

A few months later, Nonoo officially launched her eponymous clothing line, and within two years, she became a finalist for the prestigious CFDA/Vogue Fashion Fund. In 2015, she was named one of Forbes’ “30 Under 30”. That same year, she became the first designer to host a fashion show on Instagram. The next year, Snapchat. 

Nonoo, now 35, says she can’t exactly remember her first celebrity client but said her first clients were her friends and family whose support helped build the business – it’s just that brand-makers Meghan, Duchess of Sussex, and Princess Beatrice happen to be in her friendship circle.
Another friend, Facebook COO Sheryl Sandberg, was a key player in her groundbreaking Instagram fashion show. It doesn’t hurt too that Nonoo is married to oil heir, Michael Hess.
US model Bella Hadid arrives at the Cinema Against Aids Gala on May 25, 2017 at the Hotel du Cap-Eden-Roc in Cap d’Antibes, France. Photo: AFP/Getty Images
US model Bella Hadid arrives at the Cinema Against Aids Gala on May 25, 2017 at the Hotel du Cap-Eden-Roc in Cap d’Antibes, France. Photo: AFP/Getty Images

Today, the brand counts celebrities such as Bella Hadid, Cate Blanchett, Meghan Markle and Amal Clooney as fans. In 2019 she teamed up with Markle, then still a working royal, on a clothing line for the women’s charity Smart Works. The sleek designs and sustainable ethos of Nonoo’s brand are two of the reasons it’s won such highly placed fans. 

Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x