Luxury brands cannot ignore the needs of the Gen Z population. Photo: Getty Images
Luxury brands cannot ignore the needs of the Gen Z population. Photo: Getty Images
Daniel Langer
Opinion

Opinion

Daniel Langer

Luxury brands just don’t understand Gen Z – and it’s killing them: why BMW needs to be more like Tesla, and Louis Vuitton more like MCM

  • Brands like Art Basel must reinvent themselves to remain relevant in the face of competitors like ArtLife
  • More empowered and connected than ever before, the new breed of consumers expect exceptional brand experiences that the old powerhouses just don’t provide 

Luxury brands cannot ignore the needs of the Gen Z population. Photo: Getty Images
Luxury brands cannot ignore the needs of the Gen Z population. Photo: Getty Images
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