Tropical Hainan is an obvious getaway destination for Chinese mainlanders unable to travel overseas during Covid-19 – and it’s reaping the rewards as a result. Photo: @thisishainangov/Instagram
Tropical Hainan is an obvious getaway destination for Chinese mainlanders unable to travel overseas during Covid-19 – and it’s reaping the rewards as a result. Photo: @thisishainangov/Instagram
Hainan

The Hainan holiday miracle: why brands from Ralph Lauren to Coach and Estee Lauder are opening stores on the tiny Chinese vacation island where post-pandemic travel is already a reality

  • Already open for travel, China’s Hainan province has become a beacon of hope for luxury brands during the pandemic, who are now making it a ‘strategic priority’
  • With an allowance of US$15,500 per person in duty free shopping, not to mention sun, sea and sand, it’s no wonder the South China Sea island is booming

Tropical Hainan is an obvious getaway destination for Chinese mainlanders unable to travel overseas during Covid-19 – and it’s reaping the rewards as a result. Photo: @thisishainangov/Instagram
Tropical Hainan is an obvious getaway destination for Chinese mainlanders unable to travel overseas during Covid-19 – and it’s reaping the rewards as a result. Photo: @thisishainangov/Instagram
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