Tropical Hainan is an obvious getaway destination for Chinese mainlanders unable to travel overseas during Covid-19 – and it’s reaping the rewards as a result. Photo: @thisishainangov/Instagram
The Hainan holiday miracle: why brands from Ralph Lauren to Coach and Estee Lauder are opening stores on the tiny Chinese vacation island where post-pandemic travel is already a reality
- Already open for travel, China’s Hainan province has become a beacon of hope for luxury brands during the pandemic, who are now making it a ‘strategic priority’
- With an allowance of US$15,500 per person in duty free shopping, not to mention sun, sea and sand, it’s no wonder the South China Sea island is booming
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Hainan Island
Tropical Hainan is an obvious getaway destination for Chinese mainlanders unable to travel overseas during Covid-19 – and it’s reaping the rewards as a result. Photo: @thisishainangov/Instagram