The Hainan holiday miracle: why brands from Ralph Lauren to Coach and Estee Lauder are opening stores on the tiny Chinese vacation island where post-pandemic travel is already a reality

• Already open for travel, China’s Hainan province has become a beacon of hope for luxury brands during the pandemic, who are now making it a ‘strategic priority’
• With an allowance of US$15,500 per person in duty free shopping, not to mention sun, sea and sand, it’s no wonder the South China Sea island is booming