How sport and luxury collide in new Breitling Endurance Pro and Tudor Royal watches, while the Koenigsegg Agera supercar gets a sporty upgrade

Feb 16 , 2021

Breitling’s Endurance Pro is part of a trend that sees brands bring sports styling to even high end and luxury products. Photo: Breitling

Breitling’s Endurance Pro and Tudor’s latest Royal model meld sports-level precision with refined styling

Koenigsegg’s Agera RS from 2017 has had an electronics upgrade – but also styling tweaks to advertise its performance

Long-celebrated high luxury brands have cottoned on to what many people are increasingly looking for in this era of WFH: attire and accessories that balances between sport and daily use.

For those looking for an everyday luxury watch but don’t want to give up any of the hi-tech functions, for example, look no further than Breitling’s new Endurance Pro for its precision and scratch-resistant features, while for those who want more of a classic look, Tudor’s latest Royal collection fits the bill in timeless stainless steel and gold.

Then there’s the latest Koenigsegg Agera RS sports car that retains all that was so great about its 2017 incarnation, with myriad subtle tweaks to enhance its sporty looks and improve the driver experience.

Read on more to find out how luxury brands are giving us the best of both worlds.

Breitling Endurance Pro in an upcycled watch box

Breitling’s new watch box using upcycled materials. Photo: Breitling

Swiss watchmaker Breitling has just introduced its new Endurance Pro watch, aimed at people with active lifestyles who still want a stylish watch for daily wear. The Endurance Pro features a thermo-compensated SuperQuartz movement that is 10 times more accurate than regular quartz watches. Naturally, the calibre is also certified by COSC (the official Swiss chronometer testing institute) for precision.

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The lightweight and scratch-resistant Breitlight case also makes it supremely comfortable to wear, even while playing sport or working out. The bidirectional rotating bezel is engraved with the cardinal compass points, as well as a pulsimeter scale on an inner bezel. The watch is available in five different colours: blue, yellow, orange, red and white.

To go with the Endurance Pro, Breitling has created a foldable, reusable watch box created from 100 per cent upcycled PET plastic bottles. An industry first, it will replace all of Breitling’s boxes (though a more traditional box will be available for customers who request it). The new packaging reinforces Breitling’s commitment to reducing its environmental impact.