FILE PHOTO: Designer Virgil Abloh is seen before his Fall/Winter 2020 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, January 16, 2020. REUTERS/Charles Platiau/File Photo
FILE PHOTO: Designer Virgil Abloh is seen before his Fall/Winter 2020 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, January 16, 2020. REUTERS/Charles Platiau/File Photo
Daniel Langer
Opinion

Opinion

Daniel Langer

What Mercedes can learn from Louis Vuitton about storytelling: luxury brands need to connect heritage to millennials’ sense of now

  • A Gen Zer in the market for luxury doesn’t much care if your brand has been around for hundreds of years, it’s the story that counts
  • Fashion houses like Louis Vuitton and Gucci – that have regularly updated a consistent brand story for decades – are great role models

FILE PHOTO: Designer Virgil Abloh is seen before his Fall/Winter 2020 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, January 16, 2020. REUTERS/Charles Platiau/File Photo
FILE PHOTO: Designer Virgil Abloh is seen before his Fall/Winter 2020 collection show for fashion house Louis Vuitton during Men’s Fashion Week in Paris, France, January 16, 2020. REUTERS/Charles Platiau/File Photo
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