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Luxury

The custom Bugatti supercar that’s oh-so-pretty in pink: for one wealthy client, only a ‘silk rosé’ and ice-white take on the US$3 million Bugatti Chiron Sport would do – here’s how it turned out

STORYBusiness Insider
The custom “Alice” Bugatti Chiron Sport was commissioned as a unique gift for someone’s wife – could her name be Alice too? Photo: Bugatti
The custom “Alice” Bugatti Chiron Sport was commissioned as a unique gift for someone’s wife – could her name be Alice too? Photo: Bugatti
Automotive industry

  • Bugatti just announced one of its most over-the-top creations: a very expensive, very pink Chiron Sport named ‘Alice’
  • The US$3.2 million supercar has 1,500 horsepower, an 8 litre W16 engine and shows the infinite possibilities for customisation, according to the brand

One thing we’ll never understand about wallet-busting supercars is how they so often rely on the same old style choices. Exposed carbon fibre. Classic racing liveries. Stripes. Red paint. When you have all the money in the world, you ought to get a little more creative than that. 
The custom “Alice” Bugatti Chiron Sport. Photo: Bugatti
The custom “Alice” Bugatti Chiron Sport. Photo: Bugatti
From time to time, though, buyers can surprise us. They put moon dust in their Aston Martin’s paint. They make Rolls-Royce embroider a portrait of a horse on a door panel. They mash two of their favourite supercars together to make a new one. Or, in this most recent example from Bugatti, they just make the whole thing pink. Pink!

The custom “Alice” Bugatti Chiron Sport. Photo: Bugatti
The custom “Alice” Bugatti Chiron Sport. Photo: Bugatti
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In early February, Bugatti announced a very new, very pink rendition of its 1,500-horsepower Chiron Sport supercar, which has an 8.0 litre W16 engine and has a starting price of around US$3.2 million. Bugatti said a customer ordered the “truly unique” Chiron Sport as a gift for his wife and that it’s finished in matt blanc and silk rosé, which are just fancy ways to say “white” and “pink”. The latter is a new colour for Bugatti.
Bugatti said a client commissioned this custom Chiron Sport as a gift for his wife. Photo: Bugatti
Bugatti said a client commissioned this custom Chiron Sport as a gift for his wife. Photo: Bugatti

White and pink are the theme inside and out, with pink trim, stitching and other accents woven into the interior which, full of leather and suede-like Alcantara, glows with all the airiness of one’s own personal atrium. 

The car has “Alice” logos all over it, but Bugatti didn’t say whether the owner’s name was Alice. Photo: Bugatti
The car has “Alice” logos all over it, but Bugatti didn’t say whether the owner’s name was Alice. Photo: Bugatti

The car also has custom “Alice” logos all over it, which we would assume is the name of its new owner. However Bugatti has refused to specify, instead referring to the car itself as “Alice” and leaving it at that.

Bugatti said Alice “typifies the near-infinite number of possibilities in the bespoke Bugatti customisation journey”, and that’s because hyper-customisations – and the price hikes that come with them – are big business for limited-production carmakers like Bugatti. 

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