Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine
Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine
Daniel Langer
Opinion

Opinion

Daniel Langer

Why K-pop idols are the new faces of global luxury: from Blackpink’s Lisa representing Celine to Exo’s Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the US and beyond

  • The global success of K-pop and K-drama has sparked a smart shift towards diversity, with Korean faces making ideal global ambassadors for luxury brands
  • A recent Concept Korea show at New York Fashion Week didn’t just showcase Korean designers, but K-pop acts including TXT’s Yeonjun and Bibi

Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine
Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine
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Daniel Langer

Daniel Langer

Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter