Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine
Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine
Daniel Langer
Opinion

Opinion

Daniel Langer

Why K-pop idols are the new faces of global luxury: from Blackpink’s Lisa representing Celine to Exo’s Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the US and beyond

  • The global success of K-pop and K-drama has sparked a smart shift towards diversity, with Korean faces making ideal global ambassadors for luxury brands
  • A recent Concept Korea show at New York Fashion Week didn’t just showcase Korean designers, but K-pop acts including TXT’s Yeonjun and Bibi

Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine
Lisa from Blackpink and her bandmates have become hot property for luxury brands, and it’s easy to see why. Photo: Celine
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