A VIP guest suite, operated by the Hôtel Ritz Paris, inside the renovated Boucheron jewellery flagship store in Place Vendome Square in Paris. Photo: Bloomberg
A VIP guest suite, operated by the Hôtel Ritz Paris, inside the renovated Boucheron jewellery flagship store in Place Vendome Square in Paris. Photo: Bloomberg

Discreet wealth: today’s rich show status through elite schools and health care, not designer handbags – why inconspicuous consumption is the true mark of a millionaire

  • Elizabeth Currid-Halkett coined the term ‘inconspicuous consumption’ in her 2017 book, The Sum of Small Things: A Theory of the Aspirational Class
  • As most consumer goods got cheaper, hospital services, college tuition, medical services and childcare have sky-rocketed in cost – and prestige

A VIP guest suite, operated by the Hôtel Ritz Paris, inside the renovated Boucheron jewellery flagship store in Place Vendome Square in Paris. Photo: Bloomberg
A VIP guest suite, operated by the Hôtel Ritz Paris, inside the renovated Boucheron jewellery flagship store in Place Vendome Square in Paris. Photo: Bloomberg
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