Gucci and other luxury brands are all grappling with the trends of the post-pandemic era: health, quality of life and sustainability. Photo: @guccibeauty/ Instagram
Gucci and other luxury brands are all grappling with the trends of the post-pandemic era: health, quality of life and sustainability. Photo: @guccibeauty/ Instagram
Daniel Langer
Opinion

Opinion

Daniel Langer

How health, quality of life and social responsibility are changing luxury – the megatrends driving the rich to switch from Rolex to Apple Watches, and prompting brands like Gucci to embrace inclusivity

  • The uber-wealthy are replacing their Pateks and Rolexes with smartwatches for their health functions and ubiquity amid growing health and security concerns
  • Disruptive brands like Drunk Elephant and JK7, from Jurlique founder Jurgen Klein, bring natural ingredients and ethical implications to the fore

Gucci and other luxury brands are all grappling with the trends of the post-pandemic era: health, quality of life and sustainability. Photo: @guccibeauty/ Instagram
Gucci and other luxury brands are all grappling with the trends of the post-pandemic era: health, quality of life and sustainability. Photo: @guccibeauty/ Instagram
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