Luxury watchmaker Richard Mille has forged a new partnership with what is possibly the most recognisable racing car brand in the world – Ferrari. Richard Mille and Ferrari both walk the bleeding edge of technology in their respective fields, and both have a deep passion for modern innovation and respect for age-old know-how, so their newly forged relationship promises plenty of exciting fruit. On sale: the world’s first and only converted Star Ferry superyacht “I am very pleased about this new multi-year partnership,” says Mattia Binotto, the managing director and team principal of Scuderia Ferrari. “Ferrari and Richard Mille share many common values, from technology to use of similar materials, as well as the passion we put into coming up with and designing our products.” The multi-year partnership will see Richard Mille extend its support to Ferrari’s many racing endeavours, from the Formula One circuit to the Ferrari Driver Academy. Richard Mille will also be backing the Ferrari Challenge, a single-model motorsport championship that sees Ferrari enthusiasts around the world rally around the racetrack. Which 3 trends will make or break luxury this decade? Naturally, the tie-up will also manifest itself on the wrists of Richard Mille collectors. According to the brand, its Switzerland-based watchmakers will be spending the next few years developing a special line of timepieces in partnership with Ferrari’s team of designers. 10 most expensive celebrity suits ever auctioned – from 007 to The Beatles “We see this as a true partnership with multiple developments at the heart of our watches with Ferrari’s designers and engineers,” Richard Mille said. “The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.” Given both brands’ tremendous capacity for development and thirst for both aesthetics and technical innovation, we expect that the result of the partnership is going to send a lot of hearts racing. Want more stories like this? Sign up here. Follow STYLE on Facebook , Instagram , YouTube and Twitter .