Beeple’s NFT artwork Everydays: The First 5000 Days recently sold for an incredible US$69 million in an online Christie’s auction after an initial listing of US$1,000 – what can we learn from this unprecedented art sale? Photo: Reuters
Beeple’s NFT artwork Everydays: The First 5000 Days recently sold for an incredible US$69 million in an online Christie’s auction after an initial listing of US$1,000 – what can we learn from this unprecedented art sale? Photo: Reuters
Daniel Langer
Opinion

Opinion

Daniel Langer

Beeple’s US$69 million NFT art sale: what brands can learn about pricing luxury goods beyond all expectations from this once-in-a-lifetime Christie’s auction

  • Digital artwork Everydays: The First 5000 Days sold for an incredible US$69 million, but was only listed by Christie’s for US$1,000 – was it all a stunt?
  • Jeff Koons and David Hockney are the only living artists to command higher sums, while Bugatti and Hermès have created similarly exclusive stories

Beeple’s NFT artwork Everydays: The First 5000 Days recently sold for an incredible US$69 million in an online Christie’s auction after an initial listing of US$1,000 – what can we learn from this unprecedented art sale? Photo: Reuters
Beeple’s NFT artwork Everydays: The First 5000 Days recently sold for an incredible US$69 million in an online Christie’s auction after an initial listing of US$1,000 – what can we learn from this unprecedented art sale? Photo: Reuters
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