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Luxury

Best of K-pop fashion: BTS served seven stellar Louis Vuitton looks at the Grammys while Blackpink’s Rosé flaunted a Saint Laurent mini dress for On the Ground shows

STORYPatti Sunio
Stylish stars: Son Ye-jin, Jun Ji-hyun and Rosé. Photos: Alexander McQueen, @maisonvalentino; @roses_are_rosie/Instagram
Stylish stars: Son Ye-jin, Jun Ji-hyun and Rosé. Photos: Alexander McQueen, @maisonvalentino; @roses_are_rosie/Instagram
What's hot in Korea

  • Hot on the heels of her relationship bombshell with Crash Landing on You co-star Hyun Bin, Son Ye-jin was just announced as Valentino’s new muse
  • K-pop idol Rosé ran the gamut of Korean and global fashion brands alike, donning a Tiffany & Co. necklace, Dr Marten shoes, and Rokh and Alex Perry dresses

Korean idols and actors often turn to fashion maisons to express themselves – whether to show off their personal style or embody the characters they play.

In this edition of STYLE’s regular Korean celebrity fashion round-up, Son Ye-jin finds her fashion match in Valentino, BTS wears matching Louis Vuitton at the Grammys, Blackpink’s Rosé showcases a variety of hot looks and Jun Ji-hyun slays in Alexander McQueen.
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Son Ye-jin is named Valentino’s new muse

Son Ye-jin, Valentino Di.va. Photo: @maisonvalentino/Instagram
Son Ye-jin, Valentino Di.va. Photo: @maisonvalentino/Instagram
Son Ye-jin is having a moment. Starting off the year with breaking news of her much-anticipated reel-to-real relationship with Crash Landing On You co-star Hyun Bin, there’s no dulling Son’s shine, as she has just been announced as one of Valentino’s new Di.vas. (Was her recent enthusiasm for the brand a hint at things to come?)

“Son Ye-jin is seen as a symbol of strength and freethinking for the newest chapter of Valentino Collezione Milano,” the Italian fashion house announced via its social media. In her new role as a muse of Valentino, she debuted six looks from the brand’s spring/summer 2021 repertoire in the chic colour palette of black, white and pink. 

Jun Ji-hyun carries Alexander McQueen’s latest accessories

Jun Ji-hyun for Alexander McQueen’s spring/summer 2021 collection. Photo: Alexander McQueen
Jun Ji-hyun for Alexander McQueen’s spring/summer 2021 collection. Photo: Alexander McQueen
The iconic actress was recently photographed in the brand’s spring/summer 2021 collection, featuring outfits in neutral tones and structural silhouettes, while carrying the latest sculptural mini jewelled satchel in black and white leather with an organically-shaped handle.
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