Xiaomei and Loewe: subtle logo changes over then and now. Photos: XiaoMi/Weibo, handout Xiaomei and Loewe: subtle logo changes over then and now. Photos: XiaoMi/Weibo, handout
Xiaomei and Loewe: subtle logo changes over then and now. Photos: XiaoMi/Weibo, handout
Xiaomi

Xiaomi’s new ‘squircle’ logo? Subtle rebrands are nothing new – from Celine to Burberry, 6 luxury brands that made big statements with tiny design tweaks

  • Not an April Fool’s joke: Chinese smartphone giant Xiaomi announced a new logo at its Mi Mix Fold presentation as part of a long-awaited brand identity overhaul
  • Following Burberry, Berluti and Balenciaga, 2018 saw Balmain switch up to a bolder, more impactful logo – that some netizens said reminded them of bitcoin’s

Topic |   Xiaomi
Xiaomei and Loewe: subtle logo changes over then and now. Photos: XiaoMi/Weibo, handout Xiaomei and Loewe: subtle logo changes over then and now. Photos: XiaoMi/Weibo, handout
Xiaomei and Loewe: subtle logo changes over then and now. Photos: XiaoMi/Weibo, handout
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