Would you be willing to swallow a 25 per cent price increase on your favourite Louis Vuitton bag? Photo: Cristiano Burani
Would you be willing to swallow a 25 per cent price increase on your favourite Louis Vuitton bag? Photo: Cristiano Burani

The real reason Louis Vuitton and Chanel are raising their prices? Brands aren’t just weathering the pandemic – luxury goods only get more desirable when they’re less accessible

  • Hermès bags don’t have to be in short supply, but the brand is good at creating the impression of exclusivity with status symbols like its famous Birkin bags
  • Louis Vuitton’s bestselling Pochette Accessoires Monogram Canvas recently went up 25 per cent from US$630 to US$790, with no drop in demand

Topic |   Luxury brands
Would you be willing to swallow a 25 per cent price increase on your favourite Louis Vuitton bag? Photo: Cristiano Burani
Would you be willing to swallow a 25 per cent price increase on your favourite Louis Vuitton bag? Photo: Cristiano Burani
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