ShopWorn offers a third option to luxury brands attempting to move unsold, off-season stock. Photo: Burberry
ShopWorn offers a third option to luxury brands attempting to move unsold, off-season stock. Photo: Burberry
Retailing

How e-commerce platform ShopWorn is solving luxury’s inventory problem: Covid-19 created a glut of unsold off-season product when physical stores closed – which Chinese consumers now snap up online

  • ShopWorn has big plans for penetrating the Chinese market, from offering payment options like Alipay to promoting on WeChat and Douyin, says CEO Larry Birnbaum
  • The company will also work with KOLs to appeal to millennials and Gen Z, while staying sustainable and calming authenticity fears by buying directly from brands

ShopWorn offers a third option to luxury brands attempting to move unsold, off-season stock. Photo: Burberry
ShopWorn offers a third option to luxury brands attempting to move unsold, off-season stock. Photo: Burberry
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