A watch display at Baselworld, the world’s leading annual watch and jewellery show - but does it do enough to help save an industry short on genuine innovation? Photo: Reuters
A watch display at Baselworld, the world’s leading annual watch and jewellery show - but does it do enough to help save an industry short on genuine innovation? Photo: Reuters
Daniel Langer
Opinion

Opinion

Daniel Langer

Is an Apple Watch really better than a Swiss timepiece? Heritage watchmakers like Rolex, Audemars Piguet and Patek Philippe need to innovate quick – or risk extinction

  • IBM, Kodak, Nokia, Motorola and BlackBerry were all market leaders that all-but disappeared overnight after failing to evolve to meet changing trends
  • Japanese quartz watches by Seiko, Citizen and Casio threatened Basel’s mechanical watches in the 80s – only Swatch’s disruptive thinking saved Swiss watchmaking

A watch display at Baselworld, the world’s leading annual watch and jewellery show - but does it do enough to help save an industry short on genuine innovation? Photo: Reuters
A watch display at Baselworld, the world’s leading annual watch and jewellery show - but does it do enough to help save an industry short on genuine innovation? Photo: Reuters
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