Apple, Peloton and China’s Keep are disrupting fitness and apparel markets – and their platform model with continuous engagement threatens Nike, Adidas and Lululemon’s more transactional approach

• Peloton instructors like Jess King, Kendall Toole and Robin Arzon are now celebrities, and CEO John Foley aims to grow to 100 million subscribers
• Chinese fitness platform Keep has gained 300 million users in six years and, together with Peloton and Apple Fitness+, may one day kill off physical gyms