Apple is one of the companies aiming to use its hardware as a springboard to building a platform in the fitness industry. Photo: AFP
Apple is one of the companies aiming to use its hardware as a springboard to building a platform in the fitness industry. Photo: AFP
Daniel Langer
Opinion

Opinion

Daniel Langer

Apple, Peloton and China’s Keep are disrupting fitness and apparel markets – and their platform model with continuous engagement threatens Nike, Adidas and Lululemon’s more transactional approach

  • Peloton instructors like Jess King, Kendall Toole and Robin Arzon are now celebrities, and CEO John Foley aims to grow to 100 million subscribers
  • Chinese fitness platform Keep has gained 300 million users in six years and, together with Peloton and Apple Fitness+, may one day kill off physical gyms

Apple is one of the companies aiming to use its hardware as a springboard to building a platform in the fitness industry. Photo: AFP
Apple is one of the companies aiming to use its hardware as a springboard to building a platform in the fitness industry. Photo: AFP
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