Apple’s iPhone 12 Pro and Louis Vuitton’s iPhone case. Photos: @andreacervone/Instagram, Louis Vuitton
Apple’s iPhone 12 Pro and Louis Vuitton’s iPhone case. Photos: @andreacervone/Instagram, Louis Vuitton
Daniel Langer
Opinion

Opinion

Daniel Langer

Why are luxury iPhone accessories costlier than the Apple phone itself? Louis Vuitton, Hermès and Dior fans are willing to splurge – and Added Luxury Value is why

  • We perceive a person in a Bentley wearing Chanel and Patek Philippe to be smarter and more attractive than someone in a VW in H&M and a Swatch, studies show
  • The extreme value that luxury consumers attach to their favoured products is a result of the brand story and how it colours our perceptions

Apple’s iPhone 12 Pro and Louis Vuitton’s iPhone case. Photos: @andreacervone/Instagram, Louis Vuitton
Apple’s iPhone 12 Pro and Louis Vuitton’s iPhone case. Photos: @andreacervone/Instagram, Louis Vuitton
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