Vietnamese model Jade Nguyen walking a Dior spring/summer 2021 look. Photo: Dior Vietnamese model Jade Nguyen walking a Dior spring/summer 2021 look. Photo: Dior
Vietnamese model Jade Nguyen walking a Dior spring/summer 2021 look. Photo: Dior
E-commerce

Why does Vietnam love e-commerce? Luxury consumers prefer shopping for Gucci, Chanel and Dior on social networks like Instagram over physical stores – and the trend only grew during Covid-19

  • Vietnam’s middle class – particularly HENRYs (High Earners Not Rich Yet) who earn around US$100,000 a year – grew its e-commerce sector, valued at US$52 billion
  • Vietnamese spend seven hours a day on the internet on average, on sites like Facebook, YouTube, Zalo and Instagram – no wonder they prefer to shop online too

Topic |   E-commerce
Vietnamese model Jade Nguyen walking a Dior spring/summer 2021 look. Photo: Dior Vietnamese model Jade Nguyen walking a Dior spring/summer 2021 look. Photo: Dior
Vietnamese model Jade Nguyen walking a Dior spring/summer 2021 look. Photo: Dior
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