Céline Assimon, CEO of De Beers Jewellers and Forevermark, shines a light on the brand’s strategies during the pandemic and how it is connecting with clients in a new era. Photo: De Beers
Céline Assimon, CEO of De Beers Jewellers and Forevermark, shines a light on the brand’s strategies during the pandemic and how it is connecting with clients in a new era. Photo: De Beers
Luxury CEOs

Q&A | How De Beers Jewellers is winning over China’s Gen Z – Tmall, WeChat and sustainable diamond mining

  • De Beers Jewellers and De Beers Forevermark CEO Céline Assimon reveals how the brand weathered the pandemic and its digital strategies for connecting with a new generation
  • Since taking over in September 2020, Assimon has brought sustainability into the spotlight, highlighting the brand’s work with South Africa’s mining communities

Céline Assimon, CEO of De Beers Jewellers and Forevermark, shines a light on the brand’s strategies during the pandemic and how it is connecting with clients in a new era. Photo: De Beers
Céline Assimon, CEO of De Beers Jewellers and Forevermark, shines a light on the brand’s strategies during the pandemic and how it is connecting with clients in a new era. Photo: De Beers
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