Louis Vuitton and Burberry are diving into NFTs and online gaming – the luxury brands launch new mobile game Louis: The Game and monogrammed character Sharky B
Luxury fashion houses Burberry and Louis Vuitton are turning to non-fungible tokens and gaming to promote their brands, as interest in digital art takes off.
Burberry will be releasing an NFT game character called Sharky B for Mythical Games’ multiplayer online game Blankos Block Party, it said in a statement Wednesday, August 4. The limited-edition character, which is covered in Burberry’s TB monogram, will be available for in-game purchase on August 11.
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“Pushing boundaries through experimentation sits at the heart of what we do at Burberry, and we are continually looking to connect with our communities in the spaces they love,” Rob Manley, chief marketing officer at Burberry, said.
Burberry and Louis Vuitton are joining digital fashion companies such as The Fabricant, which in 2019 auctioned an NFT for a digital garment, the Iridescence Dress. It went for nearly US$10,000 at a time when the NFT market was in its infancy.
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This article originally appeared on Business Insider
- Digital art by Beeple features in Louis: The Game while Burberry will release a limited-edition character in Mythical Games’ multiplayer online game Blankos Block Party
- Gucci and other fashion maisons are also considering getting into NFTs, and The Fabricant auctioned the digital Iridescence Dress for US$10,000 in 2019