Kevin Jiang, president of International fashion and lifestyle at JD.com, talks about the digital marketplace, the rise of Gen Z as consumers and the company’s partnerships with global luxury brands like LVMH. Photo: Handout
Kevin Jiang, president of International fashion and lifestyle at JD.com, talks about the digital marketplace, the rise of Gen Z as consumers and the company’s partnerships with global luxury brands like LVMH. Photo: Handout
E-commerce
Style /  Luxury

Q&A | How JD.com sold Western luxury brands to China’s Gen Z: think AR, VR content and exclusive tie-ups with Louis Vuitton, Givenchy, Berluti, Guerlain and Sephora

  • A landmark collaboration with French luxury leviathan LVMH sees JD hosting an innovative program to deliver the brand’s exclusive shopping experience to netizens
  • JD Luxury Express provides a white-glove delivery service for the high-end watches and jewellery that self-gifting consumers covet to showcase their personality

Leona Liu
Leona Liu

Updated: 8:00am, 5 Sep, 2021

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Kevin Jiang, president of International fashion and lifestyle at JD.com, talks about the digital marketplace, the rise of Gen Z as consumers and the company’s partnerships with global luxury brands like LVMH. Photo: Handout
Kevin Jiang, president of International fashion and lifestyle at JD.com, talks about the digital marketplace, the rise of Gen Z as consumers and the company’s partnerships with global luxury brands like LVMH. Photo: Handout
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