The dial for the Hermès Arceau Toucan de Paradis watch, crafted with silk thread from Agnès Paul-Depasse. Photo: David Marchon
The dial for the Hermès Arceau Toucan de Paradis watch, crafted with silk thread from Agnès Paul-Depasse. Photo: David Marchon
Timepieces

Can fashion brands ever be taken seriously as watchmakers? Louis Vuitton, Gucci, Chanel and Hermès are hoping for haute horlogerie, but collectors still covet traditional Swiss timepieces

  • Ralph Lauren has watches featuring movements made by Richemont Group’s IWC or Jaeger-LeCoultre marques, and even a Bugatti-inspired collection
  • Haute couture maisons have impressed at Watches and Wonders – particularly Louis Vuitton’s Tambour Carpe Diem – but is that enough to compete with Rolex and Patek Philippe?

The dial for the Hermès Arceau Toucan de Paradis watch, crafted with silk thread from Agnès Paul-Depasse. Photo: David Marchon
The dial for the Hermès Arceau Toucan de Paradis watch, crafted with silk thread from Agnès Paul-Depasse. Photo: David Marchon
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