How have established luxury car brands like Mercedes-Benz and BMW remained competitive today?  Photos: @MB_Museum, @carwowuk/Twitter
How have established luxury car brands like Mercedes-Benz and BMW remained competitive today? Photos: @MB_Museum, @carwowuk/Twitter
Daniel Langer
Opinion

Opinion

Daniel Langer

How BMW and Mercedes-Benz rediscovered their luxurious roots: after competition from Toyota, Audi, Tesla and more, are the auto brands back on top?

  • The S-class and the 7 Series were once leaders in the market until Porsche launched the Panamera and Tesla’s Model S electric car became a tech billionaire favourite
  • The global chip shortage led to cars like the Mercedes G-Wagon being sold at dealers above sticker prices, leading to an increase in profitability

How have established luxury car brands like Mercedes-Benz and BMW remained competitive today?  Photos: @MB_Museum, @carwowuk/Twitter
How have established luxury car brands like Mercedes-Benz and BMW remained competitive today? Photos: @MB_Museum, @carwowuk/Twitter
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