How did Burberry reinvent its signature trench coat? The luxury brand flaunted its Animal Instinct spring/summer 2022 womenswear collection in an off-the-wall show
- The fashion maison deconstructed its trademark piece in an online video, where models traded a catwalk for innovative spaces like a room padded with trench coats
- Riccardo Tisci targeted millennials and Gen Z with sporty looks – think hoodies and mesh tops – alongside geometric and camouflage-like prints
British fashion house Burberry deconstructed its camel trench coat for its women’s spring line on Monday, September 27, removing sleeves and in some cases, its back.
The collection, called Animal Instinct, saw chief creative officer Riccardo Tisci reinvent the label’s trademark piece, adding short capes, turning lapels into long scarves, cutting out slits as well as making the coats collarless or bottomless.
In a video shared online, models – some with stuck-on drooping animal ears, also wore dresses and shirts in colourful abstract geometric and camouflage-like prints.
They walked in different spaces – including a rave and a room padded with trench coats – instead of the traditional catwalk.
“To me, this presentation really represents the freedom of our imaginations: how we dream to come alive,” Tisci said in a statement.
“I wanted to move through a series of immersive spaces, each of them unique and unexpected in their sound, texture and experience. It’s that idea of flicking between the endless realities and fantasies we have at our fingertips each day.”