STYLE Edit: Why Chiara Ferragni became a Hublot global ambassador – the Italian fashion influencer finds a ‘fusion of passion and determination’ in the Swiss luxury watchmaker
- From her blog The Blonde Salad she built the Chiara Ferragni Brand, studied at Harvard Business School, and just signed to collaborate on Hublot’s Big Bang Collection
- She joins footballers Pelé and Kylian Mbappé, tennis champion Novak Djokovic and Chinese martial arts icon Jet Li as a global ambassador to the coveted watch brand
A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today
Chiara first started blazing a trail with her blog The Blonde Salad, which she started way back in the early days of blogging in 2009, and quickly built it into one of the fashion world’s most popular, acclaimed and influential online sites. Then she also became designer, first with her own line of shoes and then clothing – under the name Chiara Ferragni Brand – which is now so successful it has been used as a case study at Harvard Business School. She has also used her position to further causes close to her heart, and has been a prolific charity fundraiser.
As she has risen to global fashion supremacy, Ferragni has become known for daring to be different, and for doing things her own way. So it’s no surprise that she and Hublot were drawn to working with each other, with the luxury Swiss watch brand likewise pursuing innovation, difference and uniqueness with acclaimed collections, such as the Big Bang.
The association started in 2020, when Ferragni wore the Big Bang Millennial Pink, a unisex watch with an inclusive message produced in a limited edition of 200 pieces in collaboration with design studio Garage Italia. She was attracted to becoming a Hublot ambassador, she says, precisely because the watchmaker follows its own distinctive path, describing it as unlike any other watch brand for the way it consistently embraces innovation while simultaneously respecting tradition, and for its pursuit of a holistic type of beauty that is as much about inside as out.
“Hublot’s messages and values speak to me, that’s why I have chosen to join this family today,” she says. “A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today.”