Over the past decade, Chiara Ferragni has soared to widespread recognition as one of the smartest, most ubiquitous and innovative names in the fashion industry – even her French bulldog Matilda has become famous! First as a blogger, and subsequently as a fashion designer, model, TV presenter and more. She has consistently followed her passions and forged her own path – qualities that make her an ideal choice for the role of Hublot global ambassador. A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today Chiara Ferragni Chiara first started blazing a trail with her blog The Blonde Salad, which she started way back in the early days of blogging in 2009, and quickly built it into one of the fashion world’s most popular, acclaimed and influential online sites. Then she also became designer, first with her own line of shoes and then clothing – under the name Chiara Ferragni Brand – which is now so successful it has been used as a case study at Harvard Business School. She has also used her position to further causes close to her heart, and has been a prolific charity fundraiser. What are the British royal family’s favourite watches? As she has risen to global fashion supremacy, Ferragni has become known for daring to be different, and for doing things her own way. So it’s no surprise that she and Hublot were drawn to working with each other, with the luxury Swiss watch brand likewise pursuing innovation, difference and uniqueness with acclaimed collections, such as the Big Bang. 5 luxury watches spotted on Tokyo 2020 Olympic Games athletes The association started in 2020, when Ferragni wore the Big Bang Millennial Pink, a unisex watch with an inclusive message produced in a limited edition of 200 pieces in collaboration with design studio Garage Italia. She was attracted to becoming a Hublot ambassador, she says, precisely because the watchmaker follows its own distinctive path, describing it as unlike any other watch brand for the way it consistently embraces innovation while simultaneously respecting tradition, and for its pursuit of a holistic type of beauty that is as much about inside as out. “Hublot’s messages and values speak to me, that’s why I have chosen to join this family today,” she says. “A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today.” Tourbillons: invented for accuracy, retained for their beauty According to Hublot CEO Ricardo Guadalupe, the feeling is very much mutual. “At Hublot, we love inspiring women and men who believe in their dreams and move heaven and earth to fulfil them, who assert their distinctive personality, are willing to go out on a limb, who are not afraid of what people will say and who follow their path with authenticity and passion,” he says. “That’s why Chiara fits so well into our family.” Could this be 2021’s most unlikely luxury watch trend? She joins a line-up of stellar global celebrities who likewise embody Hublot’s values of inspiration and passion. They include acting legend Jet Li, footballing greats from past and present in Brazil’s Pelé and France’s Kylian Mbappé, the world’s leading men’s tennis player Novak Djokovic, track athletics champions Dina Asher-Smith and Usain Bolt, and three-Michelin-starred chef Clare Smyth. Want more stories like this? Sign up here. Follow STYLE on Facebook , Instagram , YouTube and Twitter .