Meet ‘British Bill Gates’ Reuben Singh, the flashy Indian millionaire who matches his turbans to his Rolls-Royce luxury car collection – but did he really buy 5 more just for Diwali?
- After getting a racist comment about his turban, the private equity entrepreneur decided to embark on the Rolls-Royce Turban Challenge, which went viral online
- And it’s not just Rolls-Royces: from Lamborghini Huracáns to Porsche 918 Spyders, the ‘British Bill Gates’ says he shows off his luxury car collection to inspire others
If you’re a luxury car lover, you might have heard about 2017’s viral Rolls-Royce Turban Challenge and the man who kicked it off: British millionaire Reuben Singh, who pledged to match his turban to his Rolls-Royce after getting a racist comment about his headgear.
His act grabbed him global attention and his love of cars became clear for all to see. Every now and then, he likes to show off new additions to his collection, too.
Here’s what you need to know about Singh and his epic garage.
Who is he?
Reuben Singh is an Indian entrepreneur whose family emigrated to the UK in the 1970s. He runs customer service outsource business AlldayPA and private equity firm Isher Capital. Often called the “British Bill Gates” with the phrase “Singh is King” firmly associated with his name, the entrepreneur refers to himself as a “proud British Sikh”, saying that his faith is what makes him stronger. (Sikhism has origins in the Punjab region of India.)
Nevertheless, Singh’s financial journey hasn’t always been a smooth one, and on his website he acknowledges the past mistakes he has made in business. In 2005, he lost much of his wealth, but managed to turn his situation around and restructured his business to fight bankruptcy. He says it was these difficult times that still inspire him today. He is worth an estimated US$103 million according to First Post and is not shy about flaunting his money through his flashy cars.
The Rolls-Royce Turban Challenge
Singh first became a globally known celebrity when he invented the Rolls-Royce Turban Challenge in 2017 after an Englishman made racist remarks about his turban. Apparently, he was told his turban looked like a bandage, a comment Singh said “hurt” in an Instagram post.
In response, Singh matched the colour of his turban to all of his Rolls-Royces for a full week and flexed with pictures on his social media platforms. Ever since then, his turbans always match his car.