Why did German luxury carmaker BMW not learn from Tesla and Rivian and go all-electric with its latest Concept XM project? Photo: @bmw/Instagram
Why did German luxury carmaker BMW not learn from Tesla and Rivian and go all-electric with its latest Concept XM project? Photo: @bmw/Instagram
Daniel Langer
Opinion

Opinion

Daniel Langer

What BMW’s Concept XM says about luxury car brands in an electric world: the German company didn’t learn from Tesla or Rivian, and Apple might be the winner …

  • Fellow German brands Mercedes, Audi and Porsche have been enthusiastic to get with the shift to electric, yet the Concept XM is only a hybrid
  • Chinese brands Nio is another disrupter in the auto industry – but ultimately it may be Apple, long keen to get into cars, that will be the chief competition for legacy brands

Why did German luxury carmaker BMW not learn from Tesla and Rivian and go all-electric with its latest Concept XM project? Photo: @bmw/Instagram
Why did German luxury carmaker BMW not learn from Tesla and Rivian and go all-electric with its latest Concept XM project? Photo: @bmw/Instagram
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