STYLE Edit: Graff takes us back to the Roaring Twenties with the Unmistakably Graff! festive campaign and dazzling high jewellery like a necklace dripping with 143.27 carats of diamonds

Dec 13 , 2021

The Unmistakably Graff! holiday campaign showcases timeless designs just in time for the festive season. Photos: Graff

The Unmistakably Graff! festive campaign celebrates the Roaring ‘20s tradition of dressing up, offering sparkling pieces from the beloved British maison

The Inspired by Twombly collection’s diamond bracelet weighs 20.37 carats, while the white diamond bangle features a 38.13 carat emerald cut yellow jewel

This year’s holiday season is a particularly important opportunity to experience a bit of a joy in our lives. So naturally we’re going to want to look our best – and there’s no better way to turn heads at all the most fabulous Christmas parties this year than with breathtaking jewellery pieces from the house of Graff.

The much loved British maison’s coveted high jewellery creations, which can add joy and sparkle to any special occasion, are aptly showcased in a new festive ad campaign that pays exuberant homage to the pleasures of going out, dressing up and turning a few heads.

Called Unmistakably Graff!, the campaign takes us back to the Roaring Twenties, a time of extravagant dressing up. It perfectly captures the anticipation before a memorable night out, and features ladies in glamorous locations wearing multiple statement pieces from Graff’s collections, decadently layered over fabulous outfits that are embellished with details including sequins, ostrich feathers and ornate beading.

An elegant Graff heart-shaped emerald and multi-shape diamond necklace, featuring a total of 26.45 carats of emeralds, and 77.19 carats of diamonds.

Among the many pieces on display, the stand-outs include a multi-shape diamond necklace, a miracle of precision and delicacy that showcases 96.12 carats of diamonds in an intricate pattern of different arrangements that form a glorious, shimmering whole.

Along similar lines is a heart-shaped emerald and multi-shape diamond necklace, on which 26.45 carats of emeralds in a variety of sizes are again surrounded by a delicate patterning of diamonds weighing 77.19 carats.

Inspired by Twombly collection diamond bracelet set with a 12.15 carat cushion cut sapphire, with 20.37 carats of diamonds.

Then there’s the diamond bracelet from the Inspired by Twombly collection, which as the name suggests takes its cues from the work of the acclaimed 20th century American artist known for his innovative use of abstraction. It has a 12.15 carat cushion cut sapphire as its dramatic centrepiece, offset by the surrounding swirling, mandala-like lattice of diamond strands, which together weigh in at 20.37 carats.

A marvellous multi-shape white diamond necklace is adorned with a 56.10 carat radiant cut yellow diamond drop, with a total of 143.27 carats of diamonds.

Also on display is a multi-shape white diamond bangle that’s dominated by a magnificent 38.13 carat rectangular, emerald cut yellow diamond, which provides a dramatic counterpoint to a pavings of diamonds that together weigh 94.69 carats.

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