Why Gucci’s controversial Year of the Tiger campaign hit the mark and may attract Gen Z – unlike the same-same efforts of other luxury brands

• Luxury fashion brands now offer wearables and streetwear, and are into NFTs, crypto and the blockchain, but are they lacking imagination and inspiration?
• Gucci’s advertising for its 2022 collection featured live tigers in honour of Lunar New Year, which attracted flak from NGOs concerned about the message that sent