It finally happened: Gucci and Adidas’ collaboration at Milan Fashion Week 2022 featured athletic style dresses and suits with Rihanna, A$AP Rocky and Stan Smith gracing the front row
- Stan Smith, the namesake of the Adidas shoe, was just one of many celebrities in Italy’s fashion capital to see the debut catwalk of collaboration between the Three Stripes and Gucci
- Gucci creative director Alessandro Michele made the combination official with a collection that includes men’s suits with the Adidas stripes down the sleeves
Alessandro Michele has long seen an affinity between Gucci’s stripes and Adidas’ stripes – but whenever he tried to experiment, alarm bells went off. So he made it official, with an actual collaboration between Gucci and Adidas that took centre stage during the preview show for next fall and winter at Milan Fashion Week.
Michele said the collaboration was “his long-time hidden desire”.
“Stripes and lines are incredible symbols,” the Gucci creative director said backstage at the brand’s Milan headquarters, where the luxury brand showed for the first time since the pandemic began.
The collaboration included men’s suits in track-worthy shades of royal blue and purple with the Adidas stripes down the sleeves and trousers, and Gucci written under sports brand’s trefoil.
The choices for her were manifold, from a dual-brand corset over an athletic style dress, jogging suits made out of pretty patterned knitwear – paired with heels and not trainers – or a stunning Victorian-inspired white dress with a full skirt and fully ruffled.
Headgear includes swimming caps with the Adidas logo, and double-billed baseball caps allowing each brand to share prime real estate. The trefoil also appeared on big travel bags, and as a print on trousers.