STYLE Edit: Bulgari introduces a new sleek three-band iteration of its classic B.zero1 ring, featuring a wave-shaped diamond design embodying hope and positive change

Mar 14 , 2022

The Bulgari B.zero1, inspired by the Colosseum in Rome, has sold millions since its launch for the new millennium. Photos: Bulgari

An innovative spiral shape and a generous splash of diamonds distinguish the latest evolution of one of jewellery’s greatest contemporary classics, Bulgari’s instantly recognisable B.zero1 ring. No wonder that the brand was quick to capture its ambassadors and modern icons, Zendaya and Blackpink’s Lisa, wearing it.

With an eye-catching design featuring a central section with anything from one to five bands, bracketed by flat rings that prominently display the Bulgari logo, the B.zero1 became an instant classic when it was unveiled at the turn of the millennium, in a version with five central bands. It was quickly adopted by jewellery lovers as an icon of a new era and a spectacular example of groundbreaking jewellery design, as well as a technical marvel, with the central bands created using the Tubogas technique that Bulgari is known for pioneering. Since then, more than two million B.zero1 rings have been sold worldwide.

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Bulgari’s 2022 iteration of its B.zero1 ring.

The new version reinterprets the central bands in a beguiling spiral pattern, offset by a line of diamonds that build into a wave. Available in yellow, rose or white gold, it’s also versatile; as well as being worn as a ring, it can be threaded onto a chain as a necklace.

Since its launch in time for the millennium, more than two million B.zero1 rings have been sold.

Bulgari is indelibly associated with Rome, the city it has called home since it was founded there in 1884 as a jewellery shop, and the rings in the B.zero1 collection take their inspiration from the form of one of the city’s most famous sites: the Colosseum.

The collection’s name arises from taking the “B” of the brand’s name, together with “zero” to signify the new millennium about to start when it launched, and “1” to denote the beginning of that era and the endless possibility it offers.

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The latest B.zero1 ring can also be worn as a necklace.

Over the years, the B.zero1 has appeared in many different forms. Bulgari has partnered on the design of various iterations with everyone from British sculptor Anish Kapoor, to the late Iraqi-British architectural legend Zaha Hadid.

Other versions have featured the central brands in everything from multicoloured marble to bronze ceramic; while one, charmingly known as Perfect Mistake, featured a combination of yellow, white and pink gold, and was based on one of the prototypes produced ahead of the collection being launched.

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Style Edit

The luxury brand was founded in Rome in 1884 as a jewellery shop and the rings are inspired by the city’s Colosseum, using a revolutionary technique called Tubogas
Zendaya and Blackpink’s Lisa are fans of past designs, some of which were created by British sculptor Anish Kapoor and late Iraqi-British architectural legend Zaha Hadid