STYLE Edit: How Henry Jacques’ Les Classiques collection built a niche foundation for the French luxury perfumer – the 50 scents in crystal bottles created by Christophe Tollemer evoke individuality
- The Les Classiques fragrances are a contemporary update to classical perfumery, available in essences, mists and solids
- Globetrotter Henry Cremona founded the company in 1975, and his daughter, Anne-Lise, now CEO, opened the brand’s first Hong Kong boutique in 2021, in Elements mall
Not only has perfumery played a pivotal role in the development of chemistry – it’s also been a marker of human development, a devotional aid, a symbol of luxury and a constant link with the elemental.
That tradition, stretching right back to the ancient worlds of Mesopotamia, Egypt, India and China, has been given new impetus over the past couple of centuries by the development of the modern perfume industry, with its sophisticated scientific techniques and its dramatically expanded palette of scents extracted from nature and refined to their exquisite essences.
The town of Grasse in the south of France, sat in the hills overlooking the French Riviera, has been at the heart of this transformation, becoming the centre of the global perfume industry – and a company located in the town has been taking the modern tradition of perfumery to new heights.
The key to that reputation, and part of Henry Jacques’ commitment to continuing and building on the finest traditions of perfumery, is its foundational range of fragrances known as Les Classiques. The house compiled this collection of 50 different perfumes to represent a distillation of everything that Henry Jacques represents, one which is accessible to all and the culmination of the endless experimentation and innovation in the world of scent that the brand has relentlessly pursued for the past half-century. Available in the form of essences, mists and solids, they take the building blocks of classical perfumery and give them a contemporary update, imparting a striking modern spin on timeless scents that have long inspired perfumers and their customers alike.