Is the power watch the new ‘it’ women’s timepiece? At Watches and Wonders 2022, Rolex, Cartier, Chanel, Hublot and Vacheron Constantin all went for bold over delicate designs
At too many watch brands, the designers are men with limited ideas about how to make women’s watches attractive. Often they take a man’s watch and simply reduce the size, or if designing from scratch, they are still stuck on the idea that women want tiny timepieces.
1. Cartier
Cartier – the world’s third-largest watch brand – showed off some bold and funky challenges to the typical assumptions of what women want in a watch. The 35mm Pasha de Cartier Grille may have a bigger brother, but this sibling can perfectly well stand on its own. The hashtag-reminiscent diamond-draped grille can be removed with a simple twist for a more traditional look, or worn loud and proud as is. Under the hood is an automatic movement, and to match this timepiece with different outfits, the watch comes with interchangeable QuickSwitch straps in purple and blue alligator.
2. Rolex
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3. Chanel
4. Hublot
But for those times you just want to be anything but black and white, why not go all in? On those occasions, the 39mm Hublot One Click Steel Rainbow really shines. Covered in stones of all colours: rubies, pink sapphires, amethysts, blue sapphires, blue topazes, tsavorites, yellow sapphires and orange sapphires, this watch truly shows who is in charge.
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5. Vacheron Constantin
Another marriage of technical complexity and feminine manner can also be seen in the Vacheron Constantin Traditionnelle Perpetual Calendar Ultra-thin with a blue mother-of pearl dial. As the brand puts it, this slim timepiece powered by a movement a mere 4.05mm thick, is “a response to women’s growing desire for complex mechanical timepieces”.
- Too many luxury watch brands take a man’s watch and simply reduce the size for a women’s rich, or stick with tiny timepieces – but times are changing
- The 35mm Pasha de Cartier Grille features a loud and proud hashtag diamond grille while the ice blue dial on Rolex’s 36mm Day-Date is pure power