Versace is reaching out to the next generation, reinventing the brand’s iconic Medusa in animated versions that seem to come to life as repeating patterns on silks. Call it pop Baroque . Donatella Versace returned to menswear with a fun and inventive collection, full of colour and verve, shown in the courtyard of the fashion house’s central Milan headquarters. Mirrored pillars swirled to life, casting images of classical statuary. In tune with the younger generation’s concern with the planet, Versace substituted exotic skins with python prints featuring neon accents, appearing as trenches or trousers, grounded by oversized pinstriped accent pieces. Leather looks styled out of eco-sustainable latex were well ventilated with a repeating diamond pattern. Bright salmon, lemon yellow and orange gave pop to the exaggerated silhouettes that included silken shirts featuring the gleeful next-generation Versace classic bust icons . Not just for royals: now celebrities rock tiaras on the red carpet too The new Versace man mixes design media, keeping close prized possessions from the Versace Home collection: carrying a precious urns, dangling a teacup from his belt, wearing a spoon bent into a bracelet. View this post on Instagram A post shared by Aurélien Enthoven (@a_enthoven) Driving home the target audience, the runway featured the sons of classic Versace models like Mark Vanderloo, Helena Christensen and Carla Bruni. Want more stories like this? Follow STYLE on Facebook , Instagram , YouTube and Twitter .