Milan Men’s Fashion Week: Versace invoked pop Baroque style with a sustainable pull for its spring/summer 2023 collection, with Donatella Versace at the helm

Jun 22 , 2022

Versace evoked nostalgia with loud colours for Milan Men’s Fashion Week. Photo: AP

Versace is reaching out to the next generation, reinventing the brand’s iconic Medusa in animated versions that seem to come to life as repeating patterns on silks. Call it pop Baroque.

A model wears a creation as part of the Versace men’s spring/summer 2023 collection presented in Milan, Italy, on June 18. Photo: AP

Donatella Versace went for fun and bold colours in the Versace men’s spring/summer 2023 collection presented in Milan, Italy, on June 18. Photo: AP

Donatella Versace returned to menswear with a fun and inventive collection, full of colour and verve, shown in the courtyard of the fashion house’s central Milan headquarters. Mirrored pillars swirled to life, casting images of classical statuary.

Designs felt pop Baroque at the Versace men’s spring/summer 2023 collection presented in Milan, Italy, on June 18. Photo: AP

Aiming to also please the younger generations, Versace men’s spring/summer 2023 collection presented in Milan, Italy, on June 18, was a colourful affair. Photo: AP

In tune with the younger generation’s concern with the planet, Versace substituted exotic skins with python prints featuring neon accents, appearing as trenches or trousers, grounded by oversized pinstriped accent pieces. Leather looks styled out of eco-sustainable latex were well ventilated with a repeating diamond pattern.

The signature Medusa motif got an update at Versace men’s spring/summer 2023 collection presented in Milan, Italy, on June 18. Photo: AP

Leather looks were substituted with eco-sustainable latex at Versace men’s spring/summer 2023 collection presented in Milan, Italy, on June 18. Photo: AP

Bright salmon, lemon yellow and orange gave pop to the exaggerated silhouettes that included silken shirts featuring the gleeful next-generation Versace classic bust icons.

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The Versace Home Collection was also showcased during Versace men’s spring/summer 2023 collection presented in Milan, Italy, on June 18. Photo: AP

The new Versace man mixes design media, keeping close prized possessions from the Versace Home collection: carrying a precious urns, dangling a teacup from his belt, wearing a spoon bent into a bracelet.

Patterns on patterns were the name of the game at Versace men’s spring/summer 2023 collection presented in Milan, Italy, on June 18. Photo: AP

Cut-outs were also present as part of the Versace men’s spring/summer 2023 collection presented in Milan, Italy, on June 18. Photo: AP

Driving home the target audience, the runway featured the sons of classic Versace models like Mark Vanderloo, Helena Christensen and Carla Bruni.

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Milan Fashion Week

Classic Versace faces Mark Vanderloo, Helena Christensen and Carla Bruni returned to the runway for the new collection, which had a vibrant pop Baroque feel
In tune with the growing concern for the Earth, the luxury Italian brand substituted exotic skins with python prints and leather with eco-sustainable latex