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Milan Fashion Week 2022: Ferragamo’s new dawn with Maximilian Davis showcased its bold, colourful spring/summer 2023 collection as models trod on red sand – and Naomi Campbell was in the crowd

Models walk across red sand for Salvatore Ferragamo’s women’s and men’s spring/summer 2023 fashion collection on September 24, as part of the Fashion Week in Milan. Photo: AFP
Maximilian Davis created a vermilion red background for his Ferragamo debut in the courtyard of a 17th century baroque and neoclassical palace – all the better to highlight the fashion house’s new direction. The Italian brand showcased its spring/summer 2023 fashion collection on September 24, as part of Milan Fashion Week.
A model presents a creation for Ferragamo’s women’s and men’s spring/summer 2023 fashion collection presented on September 24, as part of the Fashion Week in Milan. Photo: AFP

Here are the highlights from the show ...

A model wears a white and orange ensemble for Ferragamo’s women’s and men’s spring/summer 2023 fashion collection presented on September 24, as part of the Fashion Week in Milan. Photo: AFP

The 27-year-old British designer worked strong silhouettes and simple elements, like tank tops and leggings, or full-on bodysuits.

The bag of the season for Ferragamo’s women’s and men’s spring/summer 2023 fashion collection presented on September 24, as part of the Fashion Week in Milan. Photo: AFP

All the better to highlight the bag of the season, oversized cut-out bags in highly polished leather with a canvas interior.

A model wears an all red creation as part of the Ferragamo women’s spring/summer 2023 collection presented in Milan, Italy, on September 24. Photo: AP Photo

Dresses were slinky in solid colours or flowing chiffon in degradé prints; a red trouser and skin-tight top combo popped with crystals.

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A model wears unique sandals with a circular heel for Ferragamo’s women’s and men’s spring/summer 2023 fashion collection on September 24, as part of the Fashion Week in Milan. Photo: AFP

Strappy sandals featured a distinctive circular heel.

A model wears a leather creation as part of the Ferragamo women’s and men’s spring/summer 2023 collection presented in Milan, Italy, on September 24. Photo: AP Photo

Davis tapped Ferragamo’s leather heritage with boyishly short leather shorts paired with a leather blazer.

A model wears a strapless top for Ferragamo’s women’s and men’s spring/summer 2023 fashion collection on September 24, as part of the Fashion Week in Milan. Photo: AFP

Any male divo can make a red carpet entrance with a silver sheer off-shoulder top that flows dramatically into a trailing scarf.

Models trod across red sand that covered the entire courtyard, a reference to Ferragamo’s Hollywood origins near the California beaches, and Davis’ own Caribbean heritage.

The sea and sand were a big inspiration for Ferragamo women’s spring/summer 2023 collection presented in Milan, Italy, on September 24. Photo: AP Photo
The sea and the sand mean for him “a place where you can go to reflect, and feel at one”, he said. “I wanted to show that perspective, but now through the Ferragamo lens.

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Naomi Campbell attended the Ferragamo women’s spring/summer 2023 collection presented in Milan, Italy, on September 24. Photo: AP Photo
Supermodel Naomi Campbell turned out for the debut, too.
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  • On September 24, Maximilian Davis made his debut with Ferragamo in the courtyard of a 17th century neoclassical palace – red was in abundance, clearly
  • The 27-year-old British designer wooed with strong silhouettes and simple elements, like tank tops and leggings, while skin-tight leather ensembles turned heads