We spoke to Swatch’s CEO Nick Hayek Jr. about the exciting new MoonSwatch. Photos: Omega
We spoke to Swatch’s CEO Nick Hayek Jr. about the exciting new MoonSwatch. Photos: Omega
STYLE Edit

STYLE Edit: Swatch’s CEO Nick Hayek Jr. on Omega x Swatch’s MoonSwatch, the collaboration that marries the Speedmaster worn on the moon with sustainable bioceramics – exclusive interview

  • The MoonSwatch, which pairs the iconic Omega Speedmaster with a sustainable Swatch chronograph, was released in March 2022 for only US$260, making it more accessible to millennial and Gen Z buyers
  • Swatch’s CEO Nick Hayek Jr. explains the success behind the luxury brand’s distribution strategy that left e-commerce out in the cold – even in Chinese markets

We spoke to Swatch’s CEO Nick Hayek Jr. about the exciting new MoonSwatch. Photos: Omega
We spoke to Swatch’s CEO Nick Hayek Jr. about the exciting new MoonSwatch. Photos: Omega
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