The Prada SpA boutique in Galleria Vittorio Emanuele II shopping center in Milan, Italy, on December 3. Photo: Bloomberg
The Prada SpA boutique in Galleria Vittorio Emanuele II shopping center in Milan, Italy, on December 3. Photo: Bloomberg
Fashion

What’s next in the Prada succession saga? Miuccia will remain co-creative director with Raf Simons, with Andrea Guerra confirmed to be CEO before Lorenzo Bertelli eventually takes over

  • The Italian fashion brand began charting a line of succession on its business side while confirming that Miuccia Prada will continue in her creative roles alongside Belgian designer Raf Simons
  • Andrea Guerra is set to become new CEO, succeeding Patrizio Bertelli who will stay on as chairman; meanwhile, Lorenzo Bertelli currently oversees digital marketing and sustainability

The Prada SpA boutique in Galleria Vittorio Emanuele II shopping center in Milan, Italy, on December 3. Photo: Bloomberg
The Prada SpA boutique in Galleria Vittorio Emanuele II shopping center in Milan, Italy, on December 3. Photo: Bloomberg
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