The Prada SpA boutique in Galleria Vittorio Emanuele II shopping center in Milan, Italy, on December 3. Photo: Bloomberg
What’s next in the Prada succession saga? Miuccia will remain co-creative director with Raf Simons, with Andrea Guerra confirmed to be CEO before Lorenzo Bertelli eventually takes over
- The Italian fashion brand began charting a line of succession on its business side while confirming that Miuccia Prada will continue in her creative roles alongside Belgian designer Raf Simons
- Andrea Guerra is set to become new CEO, succeeding Patrizio Bertelli who will stay on as chairman; meanwhile, Lorenzo Bertelli currently oversees digital marketing and sustainability
The Prada SpA boutique in Galleria Vittorio Emanuele II shopping center in Milan, Italy, on December 3. Photo: Bloomberg